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A new tourism campaign is urging Australians to book a holiday at home and help give local tourism operators including those in the Riverland a boost.

The latest installment of the Holiday Here campaign is aiming to provide inspiration for those who are able to plan and book their next holiday.

Tourism Australia Managing Director, Phillipa Harrison, says regional and rural areas will be a key focus of the latest campaign.

Federal Tourism Minister Simon Birmingham said this campaign was about getting more Australians on planes and spending in our cities or tourism regions.

“Tourism employs one in 13 Australians and is the backbone of so many businesses across Australia, but the industry has been hard hit by the COVID-19 crisis,” Minister Birmingham said

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